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Corporate Identity Redesign

BungkusIt

Summary of the brief

The main objective of this project was to recreate/redesign a corporate identity for a list of given clients, out of all the clients/companies BungkusIt was chosen. The goal was to make their corporate identity look modern, fun and friendly. The main focus was to be the logo and from there design work for signage, stationeries, uniforms, etc would follow.

Who are BungkusIT?

.An On-Demand delivery app for Andoird & Ios which helps you run your daily tasks. Its helps to solve daily problems such as posting parcels, forgetting items, buying last minute gifts , wanting to buy food when it's raining and the list can go on. You need something, BungkusIT will get it for you. Basically it saves your time in your daily hectic schedules. Try it out one time, and you will always come back for more.

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Target Audience and Design Objective

The target audience are young adults and families who are constantly busy and in need of a service that can help things be delivered or picked up within the hour as they are the ones who are most likely to use this service to help make their lives easier.

 

The brand directions are:

- User friendly

-Consistent with design

-Show that the company can be reliable and fast

Keywords: Fast and affordable

Logo Redesign

I wanted to create a more modern looking logo that was simple yet interesting and unique, so to do this I looked at pictograms to create the design. Using heavy line weight so that the design could be seen clearly even when it was shrunk down in size. I chose to do a bike and box as the company emphasize on delivering within the hour by using a bike and to show that it was fast and reliable I added speed lines. The chosen colour was #f26739 which is a darker tone to the one they already use which feels more modern while keeping to the original colour scheme of orange. Using rounded lines to give a friendlier and more reliable feeling. For the text of the logo I used the font Maple Bold as that went with the design of the logo.

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So I combined the box with the B which stands for BungkusIT and combined it with the bike/scooter element and the lines which will represent the speed to come up with the final design:

Secondary Logo

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Main Logo

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Stationery design

For the stationery design I wanted to make sure that it was consistent with the logo design and still looked modern and simple. So I designed the letterhead, Cover letter, name cards and envelopes to be consistent with the logo using the same font and colour scheme.

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Packaging Redesign

Since BungkusIt tends to use whatever packaging is given when they go to pick up and deliver to their customers I wanted to design some packaging which had the bungkusIT logo on it and could be reusable, so I designed paper bags and a box for their packaging. The paper bags for the food and smaller items whereas the box could be for bigger items they may deliver.

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If you're interested in discovering more of what I designed for BungkusIT:

Click here to download and check out the compilation of everything designed.

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